competitors sites analysis

To rise to the prime positions in Google search engine, it is necessary to analyze the competitors' sites. There is no difference if all starts with

Spyware Basics: competitors web research and analysis

To rise to the prime positions in Google search engine, it is necessary to analyze the competitors' sites. There is no difference, or will start with a brand new website, or already have an existing website, it is very important to know the situation of competitors' sites in search engine results and SEO optimizing operations. This time the article - SEO Basics spyware. I'll tell you how to perform an analysis of competitors' websites and analyze the market.



Perhaps you fail to rise to the first position in the search results and you think that you are doing something wrong? Not necessarily. The competitor analysis can prove that their pages are just good suoptimizuoti and you achieve the desired result will take a little time. Or, if there are no strong competitors in the field of SEO optimization, you several modifications and improvements to the site, and beyond, will be very easy to occur in the first position in Google search. And that will attract additional new customers. So after competitors' analysis and study proves how strong is the competitor's website, how easy or difficult it will occur according to the desired keywords in the search engine results.

Before analyzing the competitor's website is necessary for basic keyword research, which attract the target consumers. This step is very important and a lot of what determines. If the keyword research is done poorly, analysis of competitors' websites will be meaningless.

1.      Think how the average consumer

As already mentioned, it is very important to correctly perform keyword research. To select the keywords used by your potential customers. Sometimes the task is easy, and sometimes - quite difficult. Significant support gives Google keywords tool . This tool can be used to find out which keywords are most commonly used by consumers when making requests. It is also recommended to Google keywords tool "suggested keywords. Frequently longer keywords that have good number of queries per month.

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Analyzing and Rabbi keywords, try to think as a consumer, rather than a specific field professional who knows the specific terms.

2.      Identify competitors

Knowing the exact keywords can gain access to the next step - to find out your main competitors. According atsirinktus 3-5 main keywords dominant choose sites on the first page of search results. These are the main competitors of your website. The next step will be analyzed precisely competitors pages.

3.      Competitor's internal website analysis

When you know the competitors and their websites, then you can start to analyze what they are doing, or how to optimize the website and you can adjust most of your SEO strategy, that of competing successfully in search engine results.
It should start from the inside of competitors website analysis.
Keyword Use:

• What keywords are mainly used by the competitor page title tags (title tag)?
• Do competitors use keywords page keywords meta tags? Keywords tags for search engines no longer has any influence, but if they are used, meaning the competitors they consider relevant keywords.
• What keywords most often & nbsp; & nbsp uses a competitor; Web content and title (also h1, h2 tags)? To help determine the„Keyword Density Analyzer“ tool.

Content analysis:

• What are the main uses keyword optimized articles competitor - the trade name or service / product?
• What keywords the site uses content competitor with internal link anchor text?
• How often rival creates and updates the site content (articles, news, and other records)?
• What type of content which usually rival - video, article, audio clips)?
• Is the content used in h1, h2, h3 tags?
• Is it easy to reach the inner pages from the home page?
• Is the content of the ad on the social network sharing feature? If so - how strongly the content is divided in social networks?

Technical analysis:

• How successful competitors websites are ranked by the main Google search some keywords?
• Are COMPETITORS website pictures are optimized with ALT tags?
• Are competitors HTML code is neat? For further information, source code (source code).
• Do use meta description and title tags?

The internal analysis can quickly tell whether competitors focuses on SEO optimization. If SEO optimization is a low level, or not at all - competitors overtake search engines ranking search results will be very easy.

4.      External analysis

So should continue to analyze the competitors' Web sites outside optimization, and more links coming from external sites.
Emerging links and their quality has very great importance to the process of SEO optimization and search engine results page ranking.
A useful tool is the analysis of competitors' backlink SEMRush . It can analyze all the links coming from any domain they come, what is the link anchor text. All this knowledge can be understood if competitors are heavily optimized site, what keywords (by anchor text of the link) aims to raise the search results, as a new link intensifies appearance. Emerging links and websites Page one rank as well as important data.

• How many backlinks (incoming links from other sites) is a competitor?
• In how many different domains comes the reference to the competitor's site
• Which pages get the most backlinks links?
• What anchor text of the link is the most commonly used?
• In what discussion forums are links to competitors site?
• Do competitors are buying links for SEO? If so, what kind of sites? what PageRank?

Another important factor in the external analysis - social networks and the activities of competitors they.
the most important social network, without a doubt, is Facebook. Find out whether the competitors has its own page on Facebook. Pay attention to connecting to the page number of people, as is often placed in the contents of the social network representation, or they communicate with fans. Google search engine ranking web presence affects the social networks: how often are distributed to various web links (much like, share 'tweett.).
If a competitor's site has a lot of content, you need to figure out whether or not the content is valuable and authoritative. A very useful tool that I use is Open Site Explorer. This tool can be used to compare a few sites.

Conclusions.

So I presented the basics of SEO competitors in spyware - competitors analysis and investigation. This analysis is sufficient for initial formation of the image of the competition. Knowing the competitors website situation can be planned to carry out strategic actions that allow the rise above the Google search engine to attract more customers.