7 page optimization Steps

Kaip teisingai parašyti SEO tekstą internetiniui puslapiui. 7 puslapio optimizavimo etapai

7 page optimization Steps to begin

A unified and standard answer to this question - "How perfect is to be performed  SEO site optimization“ ? hard to find. However, every SEO specialist has its own standards and the opinion (which occurred during his practice SEO) should look like a well optimized page. This article will give your SEO professional and other proposals to maximize the best should be done page search engine optimization.

In this article you will learn how to look "perfect" website:

1. A unique and exceptionally valuable

2. Visitor experience of the site (about website design / use)

3. Page found in the search engines robots (indexing)

4. good use of keywords

5. Page adapted for sharing via social networks

6. Pages application from the computer to the phone

7. Add the Structured and meta data (authorship, metadata, the circuitry and rich snippets)

1. A unique and exceptionally valuable

It is not enough that your optimized web page content will be unique and still unpublished. In any case, unique content is also very important for page optimization element as the Google search engine to quickly suindeksuoja (foundation) all web pages, and publication of the same content on another page, its value will be significantly inferior (or will be completely ignored), as least as same content has been published on the internet. Therefore, in no way do not copy text from other websites because Google is "see and will not benefit you.
More importantly, the published content is useful and exceptionally valuable. Most web pages have useful information. Even most of the online stores have a separate category, which is designed differently with their products or services related useful information. For example vehicle rental service can have a category, which will be recommended to a lot of places and a list with additional and useful information. So if you have similar information (in other words only) written and posted on the page you do not qualify to extremely high value because of it has already been written, and other sites. Therefore, in order to achieve gain exceptional value, you need to provide the following information:

• unique
• It has not yet been published on the Internet
• Useful and valuable

As an example, I give this site: http://scaleofuniverse.com/, which very specifically the information on all sizes of objects from the atom to the universe. This information is provided in an interactive, exclusively and without even getting to and is valuable as clicking on an object and see additional information. (Keyword with the site in the first place, "the size of thing)
CONCLUSION: With your page unique and valuable information SEO optimization process It will be much easier. For example, without any doubt about your site's content will be dalinamasis through social networks and other means, because it is interesting and valuable.

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2. Visitor experience of the site (about website design / use)

It is also very important how and what does the site visitor, and what his comments about the use of the site. Feedback ratings are available directly interviewing site visitors (in addition even create a section where visitors can post comments, or just leave the assessment, evaluation, or to answer a specific question), but it is there's nobody the best way, because most users have neither the desire nor the time to reply to additional questions (unless for good, objective assessment devote certain concessions, etc.). Another method is a specific program that shows where visitors click on a specific (and even made several versions of the site and compares what it was pressed for more - then there is something better), and thus, a general assessment. However, this method is quite expensive, so the creation of site structure and design it is necessary to consult with specialists in the area especially designers and find out whether a particular design is adapted so as to be not only beautiful but also user-friendly.
So website or E-shop should be:

• A clear and easily understood by the consumer. For example: When you open the first page, it is clear what type of website or to e-shop; within 3 mouse clicks available all website pages; easily accessible contacts etc.
• Clear intuitive navigation. Examples of such information as contacts must be very well found and accessible, because there are people who are just opening the site looking for the contact number in order to call directly to inquire about a service, product, etc., But does not find the contacts just close the site and go to another, this trigger rejection. On the "rejection" rate is very important SEO fact. For example, if a visitor through the Google system has found your site and opened the first page of a sudden shut down (because did not meet the information sought, or the like.) And then return to Google and search for the same search query visited another site - the Google algorithm captures everything. And if it is repeated often then Google may 'punish and humiliate positions. Why? Because the fact of the rejection shows that the site does not comply with the information according to which it was found through google and thus is accompanied by a certain "plus" is a site that the rejection rate is lower. However, this is one of the many Google algorithms to assess site or page, but this rejection is an important fact. The percentage of rejections to learn all you need to integrate Google Analytics to show you this and much more information.
  
• Quickly pasikraunanti even over a slower connection (via mobile). For frequent visitor simply do not get on and off the site, which is too long raunasi and choose another.
  
• Neatly accessible and opened to any size Web browser window. I.e. page can be opened with any device (desktop, laptop and tablet, and phone).
  
• Attractive, pleasant and persuasive (the visitor will be persuaded to click on the following web pages).

3. Page found in the search engines robots

Search engines in order to detect (that Index) Web pages continue to use the special "robots" in English called "bots" or "crawlers". In order not blocked and to allow search engine robots from indexing your page you need to follow certain rules:

• Sites page has a URL. And it is available only through the information what is on the page. For example:
• - http://www.domainname.com/
• - http://www. domainname.com/index.html
• - http:/ domainname.com/
• - http:// domainname.com/index.html
• - If the site is accessed through the following URL then all is not well and need to use targeting (rel = canonical protocol)
• Proper URL according to the URL of the best examples of optimization. It must not be too long, dynamic (not static) and included in the RSS or the site map
• Do not block the search engine "robots". In some cases, it is targeted searches are not allowed "bots" on the site (when a website or a specific page is still under construction, and you do not want indexed an incomplete version, etc.). "Robot" is used to block special file with the code name "robots.txt and meta tags, but if you use them, be careful and do not make mistakes that inadvertently locked out of the site, or other sites.
• 253/5000 Determine the status code. If for some reason your server, which will be posted on this site is temporarily unavailable (due to tech. Works or the like.) Use a 503 status code, and if need be targeting is recommended to use 301 redirection

If you want to make a more accurate analysis of the website and then recommend to see this site internal optimization checklist.

4. Keyword use

It is necessary to properly utilize the selected keywords to list so, how and where to use keywords properly taking into account both their suppliers and other SEO professional practice. The keywords should be mentioned in all these elements:

1. Keywords page header (Title)
2. keywords in paragraphs titles
3. Keywords text
4. Keyword URL in domain name
5. Keyword photo title and alternative name
6. Keywords are used for internal and external links (Eng .: anchor text)
7. Keyword Meta description used
8. Meta Keyword use

More about keyword article: Where to use keywords

5. Page adapted for sharing via social networks

233/5000 Social networks such as Facebook, Google+, Twiter, LinkedIn, etc. It is a great help to increase page rankings. Therefore, a well optimized page should greatly facilitate the sharing of the following measures:

• Use easily accessible sharing buttons on each of your pages that each visitor can easily share your information page with your friends via social networks.
• Process page URLs so that they would be short and clear and that the URL to assess whether the information sharing.
• Page content should be such that everyone would like to read to share with your friends and colleagues. Just you should ask yourself, "Do I would share my views correct?“.
• Create a Twitter account, configure your account information and place the structural optimization of the page <head> ... <head> section. Data such as the title, meta description, etc. more information here how to properly configure Twiter Cards: https://dev.twitter.com/docs/cards/types/summary-card
• Create a Facebook account, configure the Facebook Open Graph structured data (and optimized place page <head> ... <head>section) in order to give you more advantage by sharing information through the Facebook page. How to Set Up Facebook structural data can be found here: http://ogp.me/

6. Pages application from the computer to the phone

488/5000 Website should be designed for use in various devices with various display sizes, since most people use not only PC, but also smartphones, tablets, and so on, so it is an important condition for the site to be applied to all of these devices in order to avoid losing existing traffic and extra pritraukit that people who use more TABLET computers or smart phones

7. Add the Structured and meta data (authorship, metadata, the circuitry and rich snippets)

This is an additional structural and meta data that search engines can use to vivid, precise, clear and informative data mapped to your site in search engine results.

• Google suggests using "rel = author" or "rel = publisher" in order to mapped to your profile or company / organization google image search results.
• Create a Google+ page. Then connect your Google+ page with optimized site or page. How to do so: https://support.google.com/webmasters/answer/1708844?hl=en
• Add G + 1 button:https://developers.google.com/+/web/+1button/
• Also ridėkite to your page: Author, Publisher, community, google page: https://developers.google.com/+/web/badge/
• Google also offers the ability to add (Eng. Rich snippets) Search results display and search the list :
• - Article, bad author photo and some information about him
• - The video and information about it
• - Product or service evaluation and review
• - Prescription photo and cooking time
• - Tracks and their authors
• - Information about events, events or concerts
• - Areas of restaurants and business evaluation result
• Advanced search results (Rich snippets) configured by using:
• - MICRODATA
• - MICROFORMAT
• - RDFa